No matter what motivates travel — an interest in history, cuisine, ancient or contemporary architecture, nature, shopping, unique cultural pursuits, and more — Japan truly has it all.

Japan seamlessly blends modern and traditional culture with thousands of years of history and culture. This duality is apparent throughout the wide range of destinations and attractions that appeal to both novice and seasoned travelers. From vibrant metropolises to rural retreats, tropical beaches to sky-high peaks, world-class hotels to traditional Japanese inns — explore Japan’s heart and soul through unforgettable experiences and breathtaking moments.

Plan Your Trip to Japan

Must-See Places

From the modern streets of Tokyo to the hot springs of Hakone to the traditional temples and shrines of Kyoto, the Golden Route is a perfect introduction to Japan no matter the season.


The current capital city of Tokyo is a thriving center of technology, pop culture, and cuisine, making it one of the most popular cities in the world. Experience the juxtaposition of traditional and modern Japan — from the retro neighborhood of Asakusa to the pop culture hubs of Harajuku and Akihabara, Tokyo is the crossroad of culture in continuous transformation.

Hakone/Mt. Fuji

The area surrounding Mt. Fuji boasts some of the best hot spring retreats. Hakone, in particular, is home to renowned hot springs with magnificent views of Japan’s iconic mountain. Easily accessible from Tokyo, enjoy a reprieve from the major cities and explore the nature and experiences that await.


As an ancient capital and cultural heart of Japan, Kyoto offers plenty to discover. From more than 2,000 temples and shrines, 17 UNESCO World Heritage sites, and the iconic geisha, Kyoto is a must for first-time visitors and those seeking to experience Japan’s traditional culture.

What Makes Japan Unique?

Timeless Tradition

Japan’s history is evident at every turn and thousands of years of history have played a major role in shaping the country’s unique cultural heritage. From colorful festivals and tranquil tea ceremonies to elegant performance arts and enduring cultural practices — dive deep into the cultural riches and experience Japan with all five senses.

Epic Outdoors & Adventure

With 70% of the terrain covered in mountains and nearly 18,500 miles of coastline, Japan offers something for all types of outdoor & adventure travelers. With 34 national parks full of mountains, lakes, beaches and forests —  explorers need only venture just outside of Japan’s major cities to discover wildlife and outdoor experiences that are breathtaking no matter the season.

Delicious Cuisine

Although Tokyo retains the highest number of Michelin starred restaurants of any other city in the world, you don’t have to have a Michelin starred meal to have an incredible dining experience in Japan. There are also many immersive culinary activities that delve into Japanese cuisine and what makes it an UNESCO intangible culture heritage.

Luxury Japan

With a long history full of rich culture, Japan offers something to suit every luxury traveler. From 5-star hotels and Michelin star rated restaurants to world-renowned hospitality and exclusive cultural encounters — unique and authentic bespoke travel experiences await. Japan is where luxury comes to life.

Beautiful Nature

With national parks spanning the country and a diverse range of climates, from subarctic to subtropical, there are boundless opportunities to encounter and experience the beauty of nature in Japan. Whether summiting peaks, hiking through ancient forests, observing protected wildlife, or cycling along breathtaking coastlines, Japan’s outdoor offerings are endless.

Inspiring Art

Japan offers opportunities to experience art in all its forms. From traditional Japanese art to modern and interactive digital exhibits, there are a plethora of galleries, museums, and outdoor installations all around the country. Directly experience traditional Japanese artistry with hands-on activities to create one-of-a-kind memories and unique souvenirs.

Relaxing Retreats

Indulge in self-pampering and relaxation at any of the countless hot springs throughout Japan or journey along a tranquil pilgrimage to unplug and unwind. Whether it be for stress relief, getting in touch with a spiritual side, or just searching for that ultimate relaxing getaway, Japan has much to offer travelers in search of a wellness retreat.

Family Fun

A variety of play awaits families in Japan — from aquariums and zoos for animal lovers, to immersive amusement and theme parks, thrilling rides for the daring and interactive museum exhibits. Highly anticipated openings include the Ghibli Park launching November 2022 and a Donkey Kong expansion at Super Nintendo World planned for 2024. The fun is only getting started!

Heritage Stays

Book unique heritage stays that delve deeper into Japan’s history and culture. Meditate alongside Buddhist monks with a temple stay, experience rural life and connect with locals with a stay in a traditional village, or receive a royal welcome at a private castle stay. The opportunities are endless.

Grand Cruises

Home to bustling port cities, each with unique coastal atmospheres, Japan is a perfect destination to explore by cruise. From the northernmost Hokkaido to the tropical islands of Okinawa in the south, major cruise lines offer countless itineraries and shore excursion at ports all across the country, creating fantastic combinations for all types of cruise goers.

Read more about Japan in our digital magazine.